Roche
Capturing the essence of innovation
In their pursuit of innovative therapeutics, Roche sought a partner to translate their cutting-edge solutions into accessible visual narratives. In response, we shaped a refined, contemporary visual identity for Roche's pRED department. Through a series of concise MOA animations, we developed a vibrant, state-of-the-art aesthetic that captures the pioneering spirit of pRED's groundbreaking innovations.
“We are very happy with the beautiful animations that you created for Roche. It depicts our technology in a great way. We are looking forward to future collaborations.”
Hans Clevers | Head of pRED
A holistic brand approach
Our holistic approach enabled us to develop a specific visual style uniquely tailored to pRED. Anticipating future projects, we created a visual identity that aligns seamlessly with their research across seven key disease areas. From the outset, we considered every element – colour, lighting, and animation style – to ensure consistency. This foresight has allowed us to maintain a cohesive brand story throughout our many projects with Roche.
Years of experience with science
In our collaboration with the pRED department, our scientific expertise was crucial. Our seasoned team is specialised in translating complex therapeutic processes into clear, engaging visuals. This approach, developed through extensive partnerships with leading scientists and research institutions, ensured that our visual narratives resonated with the scientific community and Roche’s stakeholders.
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A partnership in progress
The positive feedback from Roche's pRED department underscores the success of our collaboration. The animations have not only enhanced understanding of complex therapeutics but have also facilitated broader engagement across their internal communities. Our partnership with Roche is poised to bring forth more solutions that push the boundaries of scientific storytelling.
