Glyphic
The dawn of a revolutionary platform
Shaping a start-up on the rise
Led by promising scientists and entrepreneurs Joshua Yang and Daniel Estandian, Glyphic Biotechnologies are spearheading a revolution in proteomics. When they first ventured to realise a tangible means for communicating their vision, Glyphic enlisted our expertise. The collaboration resulted in a 3D animation all about their cutting-edge protein sequencing platform and the world of possibilities it represents.
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The future of omics
The platform that Glyphic is constructing is in alignment with a broader industry shift, as proteomics continues to gain prominence alongside genomics and transcriptomics. This is an exciting development that promises deeper insights into disease mechanisms. Underscored by the inclusion of one of its founders in Forbes’ 30 Under 30 list for healthcare, Glyphic's work exemplifies the emerging potential of proteomics among the various omics fields.
One amino acid at a time
Our primary objective was to communicate the concept of amino acid sequences as distinct strings that can be systematically deconstructed. We recognised that clarity on this point would greatly enhance viewer comprehension. Applying an iterative design method, we arrived at a concise animation that simplifies the intricacies of their technology – ensuring that their solution is easy to understand.
“Wow, the video looks and sounds amazing! Great work, very impressive! We are thrilled with the outcome and can confidently say that we will have additional videos for you to produce in the future.”
Daniel Estandian | CTO & Co-founder
Playful design
Serving as an initial introduction to a potentially game-changing platform and the advanced technology it relies on, our priority was to ensure that the animation gives off an approachable feel. We shaped a vivid world in order to achieve this, making use of a reflective surface to create a prismatic effect of illuminating colours. Complemented by rounded shapes and a calm flow, the result is an inviting video that provides an easy overview of a complex solution.
Continued creative partnership
On the back of this successful initial animation, we decided to extend the collaboration by working together on a second video. As yet unreleased, this next animation presents the power of the Glyphic platform from a different angle, zooming in on the nature and role of DNA sequences. We look forward to what is to come from this exciting company, and are committed to painting their evident excellence in the best possible light.
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