Bruker
Building a visual identity across departments
Becoming a longstanding partner
Over the years, we have become a trusted partner for Bruker, transforming their innovative products into compelling videos and animations. This collaboration has developed a cohesive visual identity for Bruker, ensuring consistency across various divisions and reinforcing a distinctive brand aesthetic that resonates with their overarching brand story.
“It was a pleasure to work with Sensu, who managed to capture our LiquidArray technology in stunning visuals. Great collaboration!”
Jennifer Dougan | Business Unit Head
The importance of precision
Bruker's sophisticated technologies demand precise and engaging explanations. Our animations range from complex drug structures like monoclonal antibodies to the detailed process of molecular diagnostics using next-generation multiplexing technology. Each film is crafted to blend seamlessly into Bruker’s brand narrative, clarifying and beautifying their advanced scientific innovations.
Always striving for the creative route
Each Bruker project begins with a unique creative concept designed to clarify the underlying technologies. For the Fourier PAT launch, we drew a parallel between high-fidelity process control and music production orchestration, highlighting the precise control enabled by NMR technologies.
Understanding polymorphic structures
In another project, we visualised the formation of crystals to demystify polymorphic structures in pharmaceuticals, making complex scientific concepts more accessible.
Original product showcases
Our partnership began as Bruker sought effective ways to showcase their Ascend NMR Magnets. This sparked a long series of successful projects spotlighting their cutting-edge instruments, such as the FluoroCycler XT.
Ready to make an impact?
Contact us today and let's explore how our storytelling can drive your success.
The value of scientific expertise
Our team excels at converting complex technological and chemical processes into clear, engaging visuals, consistently meeting Bruker’s high standards. This expertise, refined through years of collaborations with leading scientists and institutions, ensures our content not only engages Bruker’s diverse audiences but also underscores their status as a leader in scientific instrumentation.
