LUMICKS
Compelling visuals as a branding cornerstone
How one animation can set the course
Our work for LUMICKS helped shape the striking visual identity of this life science tools company. Starting from a colourful 3D animation that introduces one of their unique instruments for measuring biological interactions, this collaboration further resulted in corresponding stills and moving visuals that form the basis of their website design, conference booths and social media marketing. In this way, we established a unifying and recognisable look that enabled LUMICKS to stand out from the crowd.
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3D-animated product presentation
As the world leader in dynamic single-molecule and cell avidity analysis, LUMICKS develops tools that provide unparalleled insight into fundamental causes of disease and the potential for drug optimisation. We created a film about their revolutionary z-Movi Cell Avidity Analyzer, showcasing its capabilities in a vibrant and visually appealing manner. By opting to launch the instrument in a 3D design, we were able to present it in immaculate detail, emphasising its high-tech functionalities while ensuring that it matches seamlessly with the nature of LUMICKS’ visual marketing.
Striking colours that make an impression
Throughout our designs for LUMICKS, we employed a clear and distinctive visual style. The colourful and clean nature of our output helped to elevate the company’s visual branding, imbuing their story and brand presence with a sense of energy and sophistication. This fresh look and feel was designed to captivate viewers and website visitors alike, reinforcing LUMICKS' position as pioneers in their field.
“It was a pleasure working with you, and I believe we have created some amazing, unique animations and artwork together to use as our marketing materials. They really make us a showstopper! The colors and style are so vibrant that everyone will be wondering who made these beautiful films and images.”
Taylor Yerbury | Visual Designer
Enhancing brand presence
We also produced a series of captivating visuals showcasing the range of areas in which LUMICKS’ instruments can be applied. Aligned with the animation's colour scheme, these images offer a microscopic view of different cell types and biological processes. This set of visuals represents a powerful asset for the company, functioning as a real eye-catcher both online and at events.
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