Bruker
A platform-powered brand campaign
Modular by design, interactive by nature
We developed a fresh approach to communicating Bruker’s solutions – one designed to resonate across clinical, scientific, and commercial settings. Partnering closely with the Microbiology & Infection Diagnostics team, we leveraged Sensu’s proprietary platform to realise a modular interactive experience. The result? A navigable brand tool that transforms complex diagnostics into an engaging, intuitive format – easy to explore, and even easier to repurpose. Built for flexibility, the experience supports product education, sales enablement, and conference activation. And as Bruker explores new ways to showcase its portfolio, this experience lays the foundation for a broader digital ecosystem.
"Thank you, Caspar de Zeeuw, Rense Buijvoets and the entire team at Sensu, for an amazing collaboration. Looking forward to adding more chapters to the interactive experience!"
Chris Hendrix | Director Marketing (BMID)
ELLA – a platform built for the future
While the experience showcases Bruker’s innovation, it also introduces our own. Developed within ELLA, Sensu’s new interactive platform, it demonstrates how modular, scalable content can power training, marketing, and brand storytelling. Designed for clarity and flexibility, ELLA adapts to evolving portfolios and tailors storylines to specific audiences – all while capturing valuable user data. A future-ready tool for any science-driven team.
A life shaped by microbes
First imagined by Dr. Carolyn G.J. Moonen, this project traces Athena’s journey through life's key stages – showing how Bruker’s solutions safeguard her against the microbial threats she encounters. We tell this story through stylised, minimal animations, inviting users to move through Athena’s abstract world and uncover the science behind it.
Stand out at your next event.
Discover how we turn complex stories into an experience.
Step inside the story
The result is a layered, interactive tool. Through hotspots, animated sequences, and scenario-based learning, the experience invites users to explore how Bruker’s solutions function across key clinical touchpoints. From tradeshow screens to training sessions, it's built to inform, persuade, and scale.
Launch experience
Expanding with every new chapter
The interactive experience was designed to evolve. Its modular structure allows for new segments to be added seamlessly. Whether embedded into Bruker’s digital ecosystem or deployed in a sales environment, it remains current, targeted, and brand-consistent over time.
Award-winning launchpad
This collaboration began with the creation of a visually rich 3D animation, setting the creative tone for what was to come. Before going public, the piece had already been named a Gold Winner at the 2025 TITAN Health Awards – recognition not just of production quality, but of a meaningful concept brought to life through design, direction, and care.
A partnership grounded in trust
Bruker has been a longstanding partner of Sensu’s, and this project reflects the creative trust that’s been built over years of collaboration. From an internal idea to a strategic campaign asset, we helped shape a flexible tool that aligns brand, science, and storytelling.
The journey continues...
Athena’s story may come full circle, but the experience is built to move forward. With a flexible framework in place, new chapters can be added with ease – extending the campaign’s impact and keeping the content relevant. Whatever the future holds, the foundation is set.
Shape what comes next.
Let’s talk about building a narrative that moves your audience.