Boehringer Ingelheim
A tailored mode of disease campaign
Making schizophrenia understandable
Boehringer Ingelheim wanted to explain the molecular intricacies of schizophrenia’s cognitive symptoms while keeping it accessible. They reached out to us for help. We crafted two versions of the mode of disease animation: one for healthcare professionals, the other for the general public. Our goal? Make the complex understandable. This case study dives into our process. We tailored each version for different audiences with the goal of fostering widespread awareness and understanding of cognitive symptoms in schizophrenia.
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Rigorous testing
We rigorously tested the animation for general audiences with patient organisations as test groups, refining it based on their feedback. This ensured that the animation effectively raised awareness and understanding of schizophrenia’s cognitive symptoms. By incorporating diverse perspectives, we amplified its potential impact, fostering a broader understanding of the disease.
Developing two stories
In creating the mode of disease animation, we tailored the script to resonate with healthcare professionals and the general public. First, we crafted a detailed, scientific script for healthcare professionals. Then, we adapted it into a shorter, more accessible version for the general audience.
“The team from Sensu worked collaboratively and well organized. The result: simply great.“
Odilo Engel | Scientific Projects Manager
Building a visual concept
In visualising the symptoms of schizophrenia, we drew inspiration from the ink-blotter style of the Rorschach test. By merging ink clouds into short texts, we depicted the challenges faced by individuals living with schizophrenia. This approach fostered inclusivity, enabling viewers to interpret the visualisations through their own experiences.
Omnichannel marketing
The animation aligns with Boehringer’s omnichannel marketing strategy. We delivered multiple versions for various platforms, ensuring seamless integration across their digital channels. Additionally, we provided still images that Boehringer could utilise in their external communications, further amplifying the reach and impact of their messaging.
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