Hubrecht Institute
Revolutionising cell culture technology
Cutting-edge research transformed
In partnership with the Hubrecht Institute and esteemed scientist Hans Clevers, we took on the challenge of explaining their latest breakthrough in organoid technology. This project centres around a revolutionary alternative to Matrigel, aimed at enhancing cell culture systems. Focusing on the interaction between integrin complexes and a novel protein fragment, our goal was to transform this mechanism into a clear and captivating 3D animation.
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Harnessing the power of storytelling
The success of this project has propelled the Hubrecht Institute into a new era of communication. Through our experience and expertise in visual storytelling, we were able to help the institute articulate their groundbreaking work in organoid technology effectively – reinforcing their status as leaders in this exciting field of research.
From lab to screen
Our approach involved deep collaboration with Hans Clevers and other experts from the Hubrecht Institute, integrating their pioneering research into a compelling visual story. By aligning closely with the Institute's brand identity, we crafted a narrative that not only educates but also resonates with both the scientific community and the broader public.
“The end result is beautiful!”
Hans Clevers | Advisor & Former Group Leader
Clarity through video
The new Matrigel substitute revolutionizes organoid research. Our animation vividly demonstrates how this protein fragment impacts cell culture by interacting with integrins and influencing cellular behavior. This highlights its significance for biomedical research and pharmaceutical testing.
