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Hubrecht Institute

Revolutionising cell culture technology

3d animation campaign imagery omnichannel content scientific storytelling

Cutting-edge research transformed

In partnership with the Hubrecht Institute and esteemed scientist Hans Clevers, we took on the challenge of explaining their latest breakthrough in organoid technology. This project centres around a revolutionary alternative to Matrigel, aimed at enhancing cell culture systems. Focusing on the interaction between integrin complexes and a novel protein fragment, our goal was to transform this mechanism into a clear and captivating 3D animation.

intestines with bacteria 3D animation for Hans Clevers Hubrecht
3D animation for Hans Clevers of layer of cells connecting with extracellular matrix in the intestines.jpg
3D animation of the crypts of the intestines and macrovilli.jpg
3D animation Hans Clevers See through of body with intestines in green.jpg

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3D animation of the crypts of the intestines and macrovilli.jpg

Harnessing the power of storytelling

The success of this project has propelled the Hubrecht Institute into a new era of communication. Through our experience and expertise in visual storytelling, we were able to help the institute articulate their groundbreaking work in organoid technology effectively – reinforcing their status as leaders in this exciting field of research.

3D animation for Hans Clevers of layer of cells connecting with extracellular matrix in the intestines.jpg

From lab to screen

Our approach involved deep collaboration with Hans Clevers and other experts from the Hubrecht Institute, integrating their pioneering research into a compelling visual story. By aligning closely with the Institute's brand identity, we crafted a narrative that not only educates but also resonates with both the scientific community and the broader public.

“The end result is beautiful!”

Hans Clevers | Advisor & Former Group Leader

Close-up 3D animation of integrines connecting with extracellular matrix.jpg

Clarity through video

The new Matrigel substitute revolutionizes organoid research. Our animation vividly demonstrates how this protein fragment impacts cell culture by interacting with integrins and influencing cellular behavior. This highlights its significance for biomedical research and pharmaceutical testing.

3d animation of Transparent body with drugs and their adverse events over time.jpg

Transforming abstract capabilities into a captivating story

qPharmetra

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3D animation of Green B-cells floating on black background.jpg

A breathtaking fusion of science and art

Hecklab

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3d animation of Radiopharmaceuticals binding to tumour.jpg

Bridging the gap between research and clinical development

Scintomics

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