Calm the noise to find what matters.
How do you communicate a benefit that most audiences never see? The answer shaped our latest campaign for Thermo Fisher Scientific.
When interference gets in the way of insight
In environments shaped by vibration, signals, and disturbance, the difference between noise and clarity becomes critical – and difficult to explain. For Thermo Fisher Scientific’s electron microscopy for life sciences division, introducing the Glacios 3 Cryo-TEM meant making that invisible advantage clear. Our task was to turn this defining strength into something immediate and understandable.
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Let’s talk about building a narrative that moves your audience.
The science behind the signal
To launch the Glacios 3 Cryo-TEM, we developed a hero film designed to make its invisible advantage understandable – by turning interference into something you can see. In the eye of the storm, the science emerges: proteins come into focus, accompanied by on-screen captions that point to real-world applications. From drug delivery systems to HIV research, these moments ground the story in tangible impact.
A visual language that sticks
We built a visual system that draws the viewer in. Bright blue signals cut through a uniform, clay-like world, their movement and colour sharply contrasting with the recognisable surroundings that anchor each scene. As a result, Thermo Fisher’s teams have a clear way to communicate a complex advantage – making it visible, memorable, and ready for use across product pages, presentations, and events.
An evolving visual partnership
This project continues our collaboration with Thermo Fisher Scientific’s electron microscopy for life sciences division, building on earlier work for the Krios 5 Cryo-TEM and Talos 12 TEM. Together, these campaigns establish a clear, recognisable framework for communicating complex technologies – bringing consistency, clarity, and impact across every launch.
Get to know our process.
What could Sensu.health add to your project? Find out the benefits by diving into our approach.