Thermo Fisher
Giving world-leading tech the debut it deserves
Creating a brand-defining moment
How to transform deep technical innovation into something emotionally resonant and visually memorable? When the life sciences department at Thermo Fisher Scientific set out to launch the Krios 5 Cryo-TEM, they weren’t just introducing a new instrument. They were opening a window into the molecular fabric of life. What they needed was a campaign to match the impact of this major advancement in electron microscopy. Our job: to give Krios 5 a voice and visual presence that captures attention, conveys significance, and leaves a lasting impression.
Shape what comes next.
Let’s talk about building a narrative that moves your audience.
Clarity, imagination, and scale
This campaign had to do more than inform – it had to inspire. To bring the unseen into the day-to-day: from launch events to 1-on-1 demos, from social banners to conference screens. To show what the Krios 5 makes possible, not just what it is.
A launch-ready creative core
We developed two films that sat at the centre of the campaign. The first is a commercial that connects this instrument to some of its real-world discoveries, using vivid imagery to show how it helps unlock biological insight. The second video showcases the product itself in a luminous, aurora-inspired setting that reinforces its precision and futuristic presence.
Designing a reusable visual system
Beyond the videos, we delivered a suite of high-res stills and cinematic frames. Designed for reuse across the life sciences and electron microscopy divisions, these visuals now serve as presentation backdrops, social media assets, and digital collateral. The entire campaign was built to travel – equipping Thermo Fisher with tools that continue to perform well beyond launch day.
From a concept to a cohesive campaign
The creative concept placed molecular models within real-world surroundings – an invitation to imagine how this technology might shape lives. We brought that idea to the screen with continuity and care. From visual direction to narrative tone, every element was designed to work as part of a seamless whole.
Real outcomes, lasting momentum
The campaign launched globally, from product pages to keynote stages, and quickly became more than the sum of its parts. It sparked cross-team enthusiasm and found new life beyond its original scope. What began as a product launch became a brand moment – one that clarifies value, inspires pride, and is building lasting momentum.
From invisible worlds to visible impact.
Whether you're launching a platform, unveiling a device, or shaping a brand’s next chapter – we craft stories that do more than inform. They resonate.