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Erasmus MC

Reimagining the future of surgery

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Entering the age of extended reality

Erasmus MC has opened its doors to a new kind of surgical environment – one where digital and physical realities work as one. Together, we launched the Thorax XR Center with a cinematic vision that positions Erasmus MC at the forefront of medical innovation.

Thorax XR Center surgeons operating in AR
Thorax XR Center surgeons walking
Thorax XR Center wall projection in light space
Thorax XR Center patient in VR world

Challenge

Erasmus MC is a world leader in cardiothoracic surgery and research. But as they established their new Thorax XR Center, the team needed a powerful way to communicate its purpose – not only to peers and patients, but to future collaborators, investors, and technology partners. The task: to translate the complexity of XR into a persuasive story that’s both scientifically credible and immediately inspiring.

Sensu's approach

We developed a two-minute launch film that defines the identity and vision of the Thorax XR Center. Combining authentic surgical footage with integrated 3D visualisations, the film demonstrates how extended reality enhances surgical planning, precision, and education. Designed to be both cinematic and strategic, it presents a center built for the future of care – and a partner ready to lead it.

This project involved the following service pillars:

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Strategy

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Content

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Branding

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Designing a visual language

The film presents the Thorax XR Center as a living ecosystem for innovation. Real-world procedures are shown alongside holographic projections and AI-driven planning tools, illustrating how virtual insight becomes surgical advantage. The visuals are bold, structured, and forward-looking – reflecting a mindset of precision and technological leadership.

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Built to inspire and attract

Beyond its immediate launch purpose, the film serves as a strategic communication asset for Erasmus MC’s innovation and education teams. It positions the Thorax XR Center as a destination for collaboration – where medical expertise meets advanced technology, and where global partners can see the future of surgery taking shape.

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Partnership in progress

Our collaboration with Jolanda Kluin and Erasmus MC builds on years of shared ambition. Following our work together on the Hybrid Heart project, the Thorax XR Center marks a new chapter in a partnership defined by pioneering narratives and future-focused storytelling.

Outcome

The Thorax XR Center film established a clear, confident identity for one of Europe’s most forward-thinking hospital departments. By turning complex technology into a tangible, cinematic narrative, Sensu helped Erasmus MC reinforce its reputation as a leader in translational medicine – and a partner driving what’s next in healthcare.

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